Larkspur Athletics brand bidding report, Oct 3 to Oct 4
- Terms watched
- larkspur athletics, larkspur coupon, larkspur discount code
- Cities checked
- 6: New York, NY, Los Angeles, CA, Chicago, IL, Dallas, TX, Atlanta, GA, Phoenix, AZ
- Searches
- Desktop, US
- Searches run
- 24
Coverage: 24 desktop searches from 6 US cities over 24 hours. Mobile searches aren't checked yet.
Summary
- 2
- affiliates and coupon sites found
- 40
- ads seen
- $700
- Your affiliates in commissions at stake per monthEstimate
- up to $510
- Coupon and review sites not yet matched to your program in commissions at stake per monthEstimate
Estimate: How we estimate this
Affiliates and coupon sites
| Advertiser | Type | In your partner list | Terms | Times seen | Cities | |
|---|---|---|---|---|---|---|
| dealharbor.comNights only | Coupon or deal site | Yes: partner ID 4471 | larkspur athletics, larkspur coupon | 10 | Phoenix, Dallas, Atlanta | $700Estimated commissions at stake. |
| savestack.com | Coupon or deal site | Not matched | larkspur athletics | 5 | Dallas, Chicago | $510Estimate, if this site earns commission from you. |
Matched 1 of 3 advertisers to your partner list.
In this sample, the brand has uploaded its partner list.
Evidence
Sponsored
Larkspur Athletics: 25% off today
Verified Larkspur deals. Save on every order.
dealharbor.com/larkspur
Ad as recorded. Drawn from the data we recorded for this ad, not an image capture.
- Your affiliate: Dealharbor, ID 4471Matched from your partner list by website
- dealharbor.com
- Seen
- Oct 4, 2:14 am MST, Phoenix, AZ
- Search term
- larkspur athletics
- Landing page
- dealharbor.com/larkspur
- When and where
- Nights only
What we know about this advertiser
- Advertiser
- dealharbor.com
- Landing page
- dealharbor.com/larkspur
- Coupon codes
- SAVE20
- When and where
- Nights only
Sponsored
Larkspur Athletics coupon codes
Verified Larkspur deals. Save on every order.
savestack.com/larkspur-athletics
Ad as recorded. Drawn from the data we recorded for this ad, not an image capture.
- Coupon or deal site
- savestack.com
- Seen
- Oct 3, 11:40 pm CT, Dallas, TX
- Search term
- larkspur athletics
- Landing page
- savestack.com/larkspur-athletics
What we know about this advertiser
- Advertiser
- savestack.com
- Landing page
- savestack.com/larkspur-athletics
- Coupon codes
- none seen in the ad text
- When and where
- no pattern yet
What to do next
Do your affiliate terms ban bidding on your brand name?
This decides which warning email we suggest. Without a rule to point to, we suggest asking rather than warning.
Warning email: dealharbor.com
Your affiliate: Dealharbor, ID 4471
Email version
For ads that show only at night or in one region, or that came back after a warning.
Subject: Ads on Larkspur Athletics terms: action needed by Oct 7
Hi there, Our monitoring found your ads on searches for "larkspur athletics", "larkspur coupon" 10 times between Oct 3 and Oct 4, linking to dealharbor.com. The ads appeared only at night. Our program terms don't allow ads on Larkspur Athletics brand terms. Please remove these ads and add the negative keywords below by Oct 7. Commissions from these clicks will be reviewed and may be reversed, and continued ads on these terms may lead to removal from the program. [larkspur athletics] "larkspur athletics" [larkspur coupon] "larkspur coupon" [larkspur discount code] "larkspur discount code" If these ads aren't yours, just let me know. [Your name]
Check this against your program terms.
Negative keywords
The email includes this block. Affiliates paste it into Google Ads or Microsoft Ads.
[larkspur athletics] "larkspur athletics" [larkspur coupon] "larkspur coupon" [larkspur discount code] "larkspur discount code"
Warning email: savestack.com
Coupon or deal site
Email version
Most affiliates end up on brand searches by accident, through broad match. Asking politely fixes most cases.
First check whether savestack.com is in your affiliate program.
Subject: Quick fix needed: your ads on "larkspur athletics"
Hi there, Thanks for promoting Larkspur Athletics. Our search monitoring picked up your ads on searches for "larkspur athletics" (5 times between Oct 3 and Oct 4), linking to savestack.com. This usually happens by accident, when broad match or automated campaign settings reach brand searches. Our program doesn't allow ads on Larkspur Athletics brand terms, so could you add these as negative keywords to every campaign within 48 hours? [larkspur athletics] "larkspur athletics" [larkspur coupon] "larkspur coupon" [larkspur discount code] "larkspur discount code" Once they're in, nothing else is needed. Thanks for sorting it out. If these ads aren't yours, just let me know. [Your name]
Check this against your program terms.
Negative keywords
The email includes this block. Affiliates paste it into Google Ads or Microsoft Ads.
[larkspur athletics] "larkspur athletics" [larkspur coupon] "larkspur coupon" [larkspur discount code] "larkspur discount code"
Program terms clause
Affiliates may not bid on, or use in ad text, the Larkspur Athletics name, its misspellings, or any phrase containing it, in paid search on any search engine. Ads that break this rule void the commissions they generate.
How we estimate this
The share of searchers who click an ad is an assumption, not a measurement. Change any value and the figures update.
We assume 25% of searchers click an ad that isn't yours, split evenly between the ads shown, and weigh each term by how often it's searched.
Based on desktop checks. We assume the same share on mobile.
For each term: its monthly searches × how often this advertiser appeared in the checks of that term, with each check counting 1 divided by the number of advertisers shown × the share who click an ad that isn't yours. Added up over the terms, then × conversion rate × average order value × commission rate.
From Google Ads search data for your terms, added together. Change it if you know your own figure.
Sample values. In your report you can change them.
Ads showing your website
These ads show your website, so we count them as yours. If you don't recognize one, an affiliate may be running it.
Larkspur Athletics: official site
Free returns on every order.
Appeared 22 times on searches for larkspur athletics, larkspur coupon.
Other advertisers
These advertisers appeared on searches for your terms. Nothing we recorded ties them to your program: they may be competitors, resellers, or partners we could not match.
Sponsored
Looking for running gear? Trailpeak has 30% off
trailpeak.example/running
Other advertiser: trailpeak.example, seen 3 times on searches for larkspur discount code.
Your ads
Your ads appeared 22 times. They are not counted as findings.
Keep watching Larkspur Athletics.
A real report covers your own brand, with your own searches.
Think a finding about your ads is wrong? Write to hello@bidfence.io and we'll review it.